“Who are you?” is the question that drives the work in Natural Selection Design. It’s through the lens of a naturalist that we review context and examine nuance to uncover breakthroughs. We are a nimble team that works closely with its partners to provide clarity and create business value.
NS Design shares studio space with other creatives at Studio Kapitbahay in Kapitolyo, Pasig.



Strategy + Positioning
Brand Identity
Marks + Logo Design
Art Direction


It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.

Charles Darwin

Marla Darwin

Founder / Creative Director
Marla finished business at Ateneo de Manila University with a Loyola Schools Award for the Arts in Graphic Design, a result of logic and creativity playing off each other. She incorporated Natural Selection Design in 2013 after years working in branding and advertising in various roles and capacities.
Marla is also a writer, parent, and advocate. She is invested in the moral arc of the universe bending towards justice. When she isn’t on her soapbox, she can be found snacking.
E-mail / Instagram


Joel Darwin

Founder / Managing Director
Having called the Philippines, the United States, and Nigeria home at some point, Joel is a true Third Culture Kid. After earning his BA in Political Science and Creative Writing from Ateneo de Manila University, Joel spent his time working in training and teaching English as a Second Language (ESL). These experiences helped him develop a leadership style informed by empathy and collaboration.
E-mail / Instagram


Project Manager

Issa Cruz


Design Associates

Janelle Pascual
Ken Logro