Crackle Snacks is a Filipino snack company. With a product line-up that features exciting and inventive flavors, the brand identity seeks to communicate the same fun and flavorful burst from each bite.

Inspired by indigenous Filipino culture, we first created tribal characters and built out a corresponding pattern family and custom type. We envision the packaging design to mimic the experience of eating Crackle Snacks, where we deliver a strong impression as we invite the consumer to pay attention to the smaller details and the storytelling behind the ingredients.