Good. is a grab-and-go food brand that aims to deliver complete nutrition solutions. They target active young people who are already in tune with their health and pursue fitness goals as constants. With a mission so direct, we came up with a visual identity that highlights information in a strong and clear manner. We balance a spartan type hierarchy system with elements of cheekiness through the use of a mellow pink and an upbeat hand icon––little nods towards the brand’s sense of humor.