“Xen uses the latest financial technology to enable accredited investors and their advisors to easily access top tier private equity funds, venture funds, hedge funds and real estate funds.”
Xen is an alternative investment platform. We were tasked to create a visual identity to communicate a commitment to transparency, security, and a more inclusive way to access alternative investments. We utilized of the simplicity of the brand name to create an x-like hourglass icon to symbolize balance and collaboration. Aside from type and color palette selection, the team also proposed website and UX designs.